Terms and Conditions – AO Performance AB
Last updated: 2026-02-08
These Terms and Conditions ("Terms") apply to all services, education programs and products provided by AO Performance AB, company registration number 556839-2384 ("AO", "we", "us") via www.aoperformance.se www.aoperformance.com and www.aoacademy.se
AO’s primary customers are businesses and professionals (B2B), but certain services are also offered to consumers (B2C).
By purchasing or using our services, the customer ("Customer") accepts these Terms.
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1. Contracting Parties
1.1 A contract is entered into between the Customer and AO Performance AB providing the service.
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2. Services
2.1 AO provides, among other things:
- personal and group education and training
- training camps and assessments
- fascia and treatment-related services
- online training via external platforms
- digital education and course portals
- live education, lectures and events
- memberships and subscription services
2.2 AO primarily uses the external platform Kajabi for delivery of digital services and education. Payments are processed via the external payment provider Stripe. The processing of personal data and payments via Kajabi and Stripe is also governed by their respective terms and privacy policies.
2.3 Certain services may be delivered via other third‑party platforms. The terms of those providers apply in addition to these Terms.
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3. Fees and Payment
3.1 The Customer shall pay the agreed fee according to information provided at booking, quotation, or purchase.
3.2 Payment may be made via Stripe or by invoice, depending on what is specified at purchase or in a quotation.
3.3 The standard payment term for invoices is 30 days unless otherwise agreed in writing.
3.4 In case of late payment, statutory interest and legally permitted reminder and collection fees will apply.
3.5 AO reserves the right to suspend or terminate services in the event of non‑payment.
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4. Booking and Cancellation
4.1 Registration for education programs, courses and events is binding. AO is not obligated to provide refunds or rescheduling. In cases of illness or exceptional circumstances, AO may, at its sole discretion, offer a place at a future event.
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5. Contract Period and Termination
5.1 The agreement applies from the agreed start date.
5.2 Failure by the Customer to begin using the service does not affect the obligation to pay.
5.3 Online memberships have a notice period of one (1) month unless otherwise stated. Any started billing period is charged in full.
5.4 Once educational material has been made available, AO is entitled to full payment regardless of whether the Customer uses the material.
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6. Limitation of Liability
6.1 AO does not provide medical advice. Information provided does not replace care from licensed healthcare professionals.
6.2 The Customer is responsible for assessing their own medical and physical suitability to participate in training or education.
6.3 To the maximum extent permitted by law, AO is not liable for indirect or consequential damages, including loss of profit, revenue, or business opportunities.
6.4 AO’s total liability arising out of or in connection with a specific agreement shall in no event exceed the amount paid by the Customer for the relevant service during the twelve (12) months preceding the claim.
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7. Intellectual Property Rights
7.1 All educational materials, content, methods, trademarks and intellectual property belong to AO or its licensors.
7.2 Materials may not be copied, distributed, sold or used commercially without AO’s prior written consent.
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8. Marketing
8.1 The Customer may receive information and offers from AO.
8.2 The Customer may unsubscribe from marketing communications at any time.
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9. Personal Data
9.1 AO processes personal data in accordance with the General Data Protection Regulation (GDPR).
9.2 Personal data is used for administration, service delivery and customer communication.
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10. Right of Withdrawal and Refunds
10.1 All purchases of education programs, courses, events and digital services are binding and non‑refundable.
10.2 For consumers, statutory withdrawal rights may apply under applicable consumer protection law. By consenting to the start of digital delivery, the Customer acknowledges that the right of withdrawal ceases.
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11. Force Majeure
11.1 AO is not liable for failure or delay in performance caused by circumstances beyond AO’s reasonable control, including but not limited to natural disasters, pandemics, government actions, labor disputes, power or internet failures, or venue unavailability ("Force Majeure Event").
11.2 In the event of a Force Majeure Event, AO is entitled to postpone or modify the affected service without liability.
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12. Governing Law and Disputes
12.1 These Terms are governed by Swedish law.
12.2 Disputes between AO and business customers shall be finally settled by arbitration under the rules of the Stockholm Chamber of Commerce Arbitration Institute.
12.3 Consumers have the right to refer disputes to the Swedish National Board for Consumer Disputes (ARN) or to a competent court.
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13. Amendments to the Terms
13.1 AO reserves the right to update these Terms. The latest version will be published on our websites.
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